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How do I get on Google? What is SEO? Be on Google
   "I want to be No. 1 on Google"
        "I want more site visitors"

         "I want more web sales"

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All it takes is traffic know-how.

We know how.
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What is Google?


How do I get on Google?


Be on Google!

How do I get on Google? And what is SEO or Search Engine Optimisation exactly? These are questions we, as an SEO company, are frequently asked. Before answering them, it’s first important to understand what is Google (and also Google Local).
Google is a system
that indexes web pages in a database and lists them in response to searches in the order that it judges to be most relevant to the keywords used in the search.
The important word here
is relevance. Google’s founders, Larry Page and Sergey Brin, devised a relevance algorithm that is astoundingly fast at returning results from a gigantic database of billions of entries, but also at choosing pages that exactly fit the keywords entered into the search box.
Google’s ability
to do this is quite uncanny. The pages that it lists in response to keyword searches are always of a very high quality in terms of content and always fit the search well – and as refinements are made, the ability to pinpoint results becomes ever more accurate.
The exact nature
of the algorithm and how Google works are commercial secrets that are not disclosed by the company. But Google does advise web designers on how to optimise their pages so that they can be found easily, and much information can be deduced by trial and error methods – making systematic changes to the contents of a page and noting how each change affects the search results.
To determine relevance
, Google reads each page in its index and measures the frequency, density and prominence of each keyword. It also looks at a number of other key features (described in more detail here) all of which contribute to that page’s ranking in the search results.
An SEO company
like SEO UK has the expertise to analyse a website to ensure that the keywords most relevant to the organisation are represented with the correct frequency, density and proximity.
Google local
is Google’s geographical business finder – similar in operation to a street directory. The contents of a website should also be optimised to rank well in local searches.

To get your website indexed by Google so that it appears in search results you must first submit your site to Google: www.google.co.uk/addurl
Also re-submit your site each time further SEO optimisation work is carried out with a note such as "Site updated".
Google's robot software
(Googlebots or web crawlers) will visit your site and index each word of each page, storing them in its database.
The frequency with
which Google's robots will re-index your site depends partly on its page rank (high traffic volume sites are crawled more frequently) and also on how frequently the site is updated.
Getting indexed
by Google is only the first step. If you want your web site to be found in searches and rank high in those searches, you must write web copy that uses a keyword vocabulary appropriate to your products or services.

How do you determine your keywords?  Start by writing down three or four keywords that you believe describe your product or service, or that you believe potential customers would use when searching the internet for a supplier.
Use one of the
many free keyword tools available on the internet to see how frequently people search on your keywords. You can then compile a list of keywords that you know are searched on frequently, in order of priority.
Next comes the task
of writing your web copy so that it makes sense and appeals to human visitors but will also be indexed by Google's bots such that your site will rank high in any search that is performed on your chosen keywords.
Writing web copy
is quite an art and it something we at SEO UK are very experienced at.  The text you are reading now, for example, is a keyword-rich text that has been optimised for the keywords that are relevant to our own business, such as 'How do I get on Google?'.
Finally, proof read
your web copy very carefully for correct grammar, syntax, spelling and typographical errors.  Nothing undermines the site visitor's confidence quite so quickly as finding an obvious spelling mistake in the middle of page one!  This is one of the compelling reasons for considering using professional web copy writers to provide well-written copy and an outsider's eye.


Knowing how to be on Google and how to rank high on Google searches is an important first step in your web marketing strategy but it is not enough by itself.
When deciding how to rank pages in its search results, Google takes into account three main factors: keywords, inbound links and traffic.  

You must also support your keyword strategy with an inbound link building strategy and devise ways of driving traffic to your web site.
Equally important, once you have increased the number of site visitors, you must persuade those visitors to take the action you wish them to take, whether it is buying your T-shirt, signing up for your new software, or merely giving their email address in exchange for something of value such as an e-book.
The commonest method of driving more traffic to your site at present is the use of social media in all its forms - including blogs, Facebook, Twitter, LinkedIn and similar social networking sites.
Bear in mind that once you decide on building traffic by, for example, blogging regularly, it's important to keep up a regular series of posts.  This is a major commitment and one that many people quickly tire of, which is why so many blogs are left to wither on the vine after a few months.
This is another good reason to consider using professional writers to provide regular keyword-rich blog content that is also of real interest to your potential customers.
Building links to your site is a slow process that is best tackled one link at a time.  There is no substitute for personal approaches to the webmasters of important sites with whom you wish to exchange links. 
Offers of links for sale from link farms should be avoided, not least because Google checks the relevance of links in the same way that it checks the relevance of your own site and may well penalise what it considers to be short-cut attempts at cheque-book optimisation.
Bear in mind that site optimisation is a long-distance race, not a sprint, and is a process that never ends, not least because Google continually updates its own internal operating system.




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